Management

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Daft, Richard L. ; Kendrick, Martyn ; Vershinina, Natalia (2010)
  • Publisher: Cengage Learning
  • Subject: managament | international management

The market-leading textbook for principles of management courses reaches a new level with Richard L. Daft being joined by Martyn Kendrick and Natalia Vershinina (both Leicester Business School) to provide an unparalleled resource for students in Europe, the Middle East and Africa (EMEA). After listening to the requirements of lecturers, the authors have maintained the same comprehensive coverage and structure of the original work but carefully threaded in new EMEA and wider global examples and theory throughout. A new running case on IKEA allows students to track their understanding throughout the course, while a new text-opening case study on managing in times of turbulence ensures learning is mapped directly against modern business challenges. Features •Employs the same hallmark table of contents of the original text but with new EMEA examples and theory threaded throughout •New EMEA and global chapter cases throughout, while a new running case study on IKEA prepared by Alan Hogarth at Glasgow Caledonian University ensures students will identify easily with the material •Boosted coverage of ethics and enterprise •Stronger emphasis on getting students to reflect critically on the material, with extended “Take a Moment” boxes populated throughout •Fully adapted supplements package including Instructor’s Manual, ExamView Test Bank, Additional Case Studies and much more
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