publication . Article . Other literature type . 2011

Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Balmer, JMT; Powell, SM; Greyser, SA;
Open Access
  • Published: 23 Jun 2011 Journal: Journal of Business Ethics, volume 102, pages 1-14 (issn: 0167-4544, eissn: 1573-0697, Copyright policy)
  • Publisher: Springer Science and Business Media LLC
  • Country: United Kingdom
This is the author's final version of the article. The final publication is available at Springer via Copyright @ Springer Science+Business Media B.V. 2011. Ethical corporate marketing—as an organisational-wide philosophy—transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being said, ethical corporate marketing represents a logical development vis-a-vis the nascent domain of corporate marketing has an explicit ethical/CSR dimension and extends stakeholder theory by taking account of an institution’s past, present and (prospective) future stakeho...
free text keywords: BP brand, Brand positioning, Deepwater horizon, Ethical corporate marketing, Corporate marketing, Ethical corporate identity, Sustainable entrepreneurship, Sustainability, Ethical corporate brands, Economics and Econometrics, General Business, Management and Accounting, Business and International Management, Arts and Humanities (miscellaneous), Law, Corporate social responsibility, Corporate identity, Marketing management, Stakeholder, Corporate branding, Corporate communication, business.industry, business, Corporate security, Public relations, Corporate governance, Economics
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