publication . Article . 2016

Awareness of alcohol advertisements and perceived influence on alcohol consumption: a qualitative study of Nigerian university students

Dumbili, EW; Williams, C;
Open Access
  • Published: 14 Jul 2016 Journal: Addiction Research & Theory, volume 25, pages 74-82 (issn: 1606-6359, eissn: 1476-7392, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: United Kingdom
Abstract
Despite the growing alcohol marketing activities of the transnational alcohol industries in Nigeria, little research has focused on their effects on Nigerian youths. This study explores students’ awareness of electronic and outdoor alcohol advertisement on campus and around students’ off-campus residential and leisure sites, and the extent to which they perceive it to affect their drinking. Thirty-one in-depth interviews were conducted with male and female undergraduate students (aged 19-23 years) from a south-eastern Nigerian university. Alcohol advertisements on television, posters, billboards and the branded fences of bars are common on campus and around stud...
Subjects
Medical Subject Headings: education
free text keywords: Alcohol, Marketing, Nigeria, Policy, Advertising, Qualitative research, Football, Psychology
Related Organizations
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . 2016

Awareness of alcohol advertisements and perceived influence on alcohol consumption: a qualitative study of Nigerian university students

Dumbili, EW; Williams, C;