The impacts of electronic word of mouth in social media on consumers` purchase intentions

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Evans, C ; Erkan, I (2014)
  • Subject: Electronic Word of Mouth (eWOM) | Internet | social media | purchase intentions

The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the... View more
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