publication . Thesis . 2016

Human centred design of software agent in social network service against privacy concerns

Kim, Hojung;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: Brunel University London
  • Country: United Kingdom
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University London The rapid growth and influence of social network services has led many scholars to focus on privacy issues. However, the research described in this thesis was motivated by the small number of design studies that have focused on practical approaches to identifying tacit information from users’ instant non-verbal responses to privacy issues. The research therefore aimed to propose persona models as a design solution for software agent development based on the analysis of users’ emotional and behavioural responses, so as to address privacy issues in social ne...
free text keywords: Contextual design, Emotional and behavioural responses, Facebook case study, Persona model, User typology
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