Virtual store atmosphere in internet retailing: Measuring virtual retail store layout effects on consumer buying behaviour
Vrechopoulos, Adam P;
Publisher: Brunel University, School of Information Systems, Computing and Mathematics
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.
The research presented in this dissertation is concerned with the effects of the "virtual
store atmosphere" on consumer buying behaviour within the context of Intern... View more