publication . Thesis . 2001

Virtual store atmosphere in internet retailing: Measuring virtual retail store layout effects on consumer buying behaviour

Vrechopoulos, Adam P;
Open Access English
  • Published: 01 Jan 2001
  • Publisher: Brunel University, School of Information Systems, Computing and Mathematics
  • Country: United Kingdom
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University. The research presented in this dissertation is concerned with the effects of the "virtual store atmosphere" on consumer buying behaviour within the context of Internet retailing. More specifically, the focus of this research is to investigate whether the virtual store layout, as a major virtual store atmosphere determinant, affects consumer buying behaviour during shopping activity within a virtual grocery store over the Web. The present research is of a multidisciplinary nature and belongs to the field of Internet Retailing, in which there is not to date an exhaus...
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