Virtual store atmosphere in internet retailing: Measuring virtual retail store layout effects on consumer buying behaviour

Doctoral thesis English OPEN
Vrechopoulos, Adam P;
  • Publisher: Brunel University, School of Information Systems, Computing and Mathematics

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University. The research presented in this dissertation is concerned with the effects of the "virtual store atmosphere" on consumer buying behaviour within the context of Intern... View more
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