The relationship between ecrm implementation and eloyalty at different adoption stages of transaction cycle: A conceptual framework and hypothesis

Conference object English OPEN
Alhaiou, T; Irani, Z; Ali, M;
  • Publisher: EMCIS
  • Subject: E-CRM, Transaction Cycle, E-satisfaction, E-trust, E-loyalty

The purpose of this paper is to propose a model for the relationship between eCRM and E-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust, and multi-dimensional aspects of eCRM. In order to capture the full picture for this relatio... View more
Share - Bookmark