A heuristic evaluation of the Facebook's advertising tool beacon

Conference object English OPEN
Jamal, A; Cole, M; (2009)
  • Publisher: IEEE
  • Related identifiers: doi: 10.1109/ICISE.2009.45
  • Subject: Usability | Privacy | Security | Heuristic evaluation | Human computer interaction (HCI) | Non-functional requirements (NFRs) | Social networking site (SNS) | Control

Interface usability is critical to the successful adoption of information systems. The aim of this study is to evaluate interface of Facebook's advertising tool Beacon by using privacy heuristics [4]. Beacon represents an interesting case study because of the negative m... View more
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