publication . Conference object . 2009

A Heuristic Evaluation of the Facebook's Advertising Tool Beacon

Jamal, A; Cole, M;
Open Access
  • Published: 01 Jan 2009
  • Publisher: IEEE
  • Country: United Kingdom
Abstract
Interface usability is critical to the successful adoption of information systems. The aim of this study is to evaluate interface of Facebook's advertising tool Beacon by using privacy heuristics [4]. Beacon represents an interesting case study because of the negative media and user backlash it received. The findings of heuristic evaluation suggest violation of privacy heuristics [4]. Here, analysis identified concerns about user choice and consent, integrity and security of data, and awareness and notice. Beacon was an innovative tool, therefore, its systematic evaluation was needed in order to identify privacy problems, their causes and subsequent consequences...
Subjects
free text keywords: Privacy, Security, Human computer interaction (HCI), Non-functional requirements (NFRs), Social networking site (SNS), Control, Heuristic evaluation, Advertising, Heuristics, Internet privacy, business.industry, business, Data integrity, Information privacy, Information system, Usability, Computer science, Data security, Privacy laws of the United States
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