The influences of social e-shopping in enhancing young women’s online shopping behaviour

Article English OPEN
Dennis, C; Morgan, A; Wright, LT; Jayawardhena, C;
(2010)
  • Publisher: Westburn Publishers Ltd
  • Related identifiers: doi: 10.1362/147539210X511353
  • Subject: Social e-shopping | Social networking | Web 2.0 | Social shopping | Online shopping | e-retailing | Internet retailing | Internet shopping | e-shopping | e-tailing

Copyright @ 2010 Westburn Publishers Ltd The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment. Despite the growth of Internet retailing (e-retailing), these social need... View more
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