publication . Article . 2016

'I Like the Metamorphosis of the Characters': Dynamics of Transnational Television Comedy Engagement

Lockyer, S; Popa, D;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: University of Southern California, Annenberg School for Communication & Journalism
  • Country: United Kingdom
Abstract
This article contributes to debates on transnational television comedy audiences through analysis of Eastern European audiences’ engagement with British television comedy. Using questionnaire and focus group data it examines the extent and nature of British television comedy engagement by Romanian audiences and the limits of broadcasting British television comedy to Romanian audiences. The research reveals Romanian audiences’ high involvement with television comedy. Over half of questionnaire respondents watch British television comedy. Three themes regarding Romanian audiences’ engagement with British television comedy are identified in the focus group data: 1)...
Subjects
free text keywords: Transnational television comedy, Romania, Audiences, British television comedy
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