publication . Thesis . 2012

Micro-cultural differences in Switzerland: The effectiveness of targeted promotional messages in the field of organ donation

Dunkel, Anke; Schulz, Peter;
Open Access English
  • Published: 05 Jun 2012
  • Country: Switzerland
Abstract
Public information campaigns have played an important role in increasing awareness of organ donation and the need for more organ donors. In a recent study, it was found that awareness and knowledge, regarding organ donation, represented only two of several factors in people’s decisions to engage in organ donation-related behaviors (Schulz et al., 2006). In addition, it was noted that the three main language groups in Switzerland differ substantially with respect to the influential factors in their organ donation decisions. A plethora of studies have examined cultural differences in health-related behavior. Existing studies tend to examine wide cultural differenc...
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Donation Behavior Outcome......................................................................... 126

Behavior...............................................................................................173

Language Groups ................................................................................174

Reactions to Different Organ Donation Flyers .....................................176

Donation Flyers ....................................................................................178 d

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