publication . Thesis . 2004

Locational Strategies of International Hotel Corporations in Eastern Central Europe

Johnson, Colin; Dembinski, Paul; Vanetti, Maurizio;
Open Access English
  • Published: 28 Jul 2004
  • Country: Switzerland
This study investigated expansion strategies of international hotel operators in Eastern Central Europe. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalization and service industries. The last comprehensive academic study on internationalization and the hotel industry was undertaken at the beginning of the 1990’s, however, and we believed that with the major changes impacting upon the industry due to the effects of technology and globalization, it would be useful to establish the important key factors in the internationalization process, along with the competitive advanta...
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