publication . Article . Other literature type . 2014

Social Media for Public Health: An Exploratory Policy Analysis

Fast, I.; Sorensen, K.; Brand, H.; Suggs, L. S.;
Open Access
  • Published: 18 Jun 2014 Journal: The European Journal of Public Health, volume 25, pages 162-166 (issn: 1101-1262, eissn: 1464-360X, Copyright policy)
  • Publisher: Oxford University Press (OUP)
  • Country: Switzerland
Abstract
Background: To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of existing policies. Methods: This research used a mixed methods approach. A content analysis of social media policies from European institutions, non-government organizations (NGO...
Subjects
free text keywords: Public Health, Environmental and Occupational Health, Social engagement, Medicine, business.industry, business, Social responsibility, Public relations, Content analysis, Social media, Social economy, Media relations, Nursing, Social determinants of health, Social philosophy
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publication . Article . Other literature type . 2014

Social Media for Public Health: An Exploratory Policy Analysis

Fast, I.; Sorensen, K.; Brand, H.; Suggs, L. S.;