Essays on external ideation : exploring innovative online consumer behavior

Doctoral thesis English OPEN
Vossen, Alexander;
(2013)
  • Publisher: Publikationsserver der RWTH Aachen University
  • Subject: Konsumentenverhalten | Verbraucherverhalten | Innovationswettbewerbe | Innovationswettbewerb | user innovation | Innovation contests | incentives | Anreize | Management | Open Innovation | consumer behavior | Anreiz
    • ddc: ddc:650
    acm: TheoryofComputation_GENERAL

This thesis investigates the motivation of consumers to engage in creative online behavior, such as developing ideas for new products or services that fit their individual needs and preferences. Due to the rise of the Internet, consumers who previously mostly used their... View more
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