publication . Research . 2003

The influence of interactions between market segmentation strategy and competition on organizational performance. A simulation study.

Dolnicar, Sara; Freitag, Roman;
Open Access English
  • Published: 01 Jan 2003
  • Publisher: SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
  • Country: Austria
Abstract
Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
Subjects
free text keywords: market segmentation / market condition influences / simulation
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