The influence of interactions between market segmentation strategy and competition on organizational performance. A simulation study.

Research English OPEN
Dolnicar, Sara; Freitag, Roman;
  • Publisher: SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
  • Subject: market segmentation / market condition influences / simulation

A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and the competitiveness of the market environment, a goal that can neither be tackled by purely analytic approaches nor is sufficient and undistorted real market d... View more
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