publication . Research . 2013

Inside the NIKE matrix

Brenner, Barbara; Schlegelmilch, Bodo B.; Ambos, Björn;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: WU Vienna University of Economics and Business
  • Country: Austria
Abstract
Series: WU Case Series
Subjects
free text keywords: RVK QP 305, QP 343, Nike, Firma / Multinationales Unternehmen / Organisationsstruktur / Matrixorganisation / Internationales Management

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