Exploratory market structure analysis. Topology-sensitive methodology.
- Publisher: SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business
- Subject: market segmentation / market structure analysis / neural networks / vector quantization
Given the recent abundance of brand choice data from scanner panels market researchers have neglected the measurement and analysis of perceptions. Heterogeneity of perceptions is still a largely unexplored issue in market structure and segmentation studies. Over the las... View more
- Metrics No metrics available