Improving Medical Decision Making and Health Promotion through Culture-Sensitive Health Communication : an Agenda for Science and Practice

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Betsch, Cornelia ; Böhm, Robert ; Airhihenbuwa, Collins O. ; Butler, Robb ; Chapman, Gretchen B. ; Haase, Niels ; Herrmann, Benedikt ; Igarashi, Tasuku ; Kitayama, Shinobu ; Korn, Lars ; Nurm, Ülla-Karin ; Rohrmann, Bernd ; Rothman, Alexander J. ; Shavitt, Sharon ; Updegraff, John A. ; Uskul, Ayse K. (2016)
  • Related identifiers: doi: 10.1177/0272989X15600434
  • Subject: disease and infection control, health communication, targeting and tailoring, treatment choice, basic and applied research
    • ddc: ddc:150

This review introduces the concept of culture-sensitive health communication. The basic premise is that congruency between the recipient's cultural characteristics and the respective message will increase the communication's effectiveness. Culture-sensitive health commu... View more
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