Research on food healthiness : Supporting decisions on public health, package design, and everyday consumption situations

Doctoral thesis English OPEN
Yarar, Nadine;
(2017)
  • Subject: Agrar- und Ernährungswissenschaftliche Fakultät | Faculty of Agricultural and Nutritional Science | package design, healthiness perception, implicit, explicit, design elements, healthy nutrition
    • ddc: ddc:330

Food marketing can be used as a means to combat the current obesity epidemic by increasing the healthiness of a consumer’s diet. The negative and positive influence of marketing practices on food intake has been investigated for advertisement via traditional (media) and... View more
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