Customer satisfaction of mobile telecommunication networks in Ghana: service delivery perspective

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A.R. ABDUL-AZIZ; Bashiru I.I. SAEED; Ayogyam ALEXANDER;
(2014)
  • Journal: The Journal of Accounting and Management,issue 1 April,pages61-71
  • Subject: service delivery, customer satisfaction, mobile telecom network, odds ratio, logistic regression

Organizations, both private and public, in today’s dynamic marketplaces are increasingly leaving antiquated marketing philosophies and strategies to the adoption of more customer driven initiatives that seek to understand, attract, retain and build intimate long term re... View more
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