publication . Master thesis . Preprint . 2013

Étude et mise en pratique d'un service autour des produits

Anthony Peguet;
Open Access French
  • Published: 01 Jan 2013
  • Publisher: HAL CCSD
  • Country: France
Abstract
For the past twenty years, we have seen a democratization of services in industrial companies. Many types of services around the products are created: products installation, assistance, training, etc. One of the main objectives of the implementation of its various services is increasing the commitment of customers to the company. This loyalty can generate profits directly and indirectly. Directly, by increasing the volume of purchases of a customer over time. Among other things, the company will be able to sell products from other product lines and reduce management costs associated with this client. 3 Indirectly, because of word-of-mouth. The "loyal" customer w...
Subjects
free text keywords: Stratégie, services, services autour des produits, fidélisation, fidélité, formation clients, [SHS.GESTION]Humanities and Social Sciences/Business administration, Stratégie, services, services autour des produits, fidélisation, fidélité, formation clients
Related Organizations
Any information missing or wrong?Report an Issue