publication . Preprint . 2013

Factors Influencing Customer Satisfaction with Chain Budget Hotels in Bangkok

Paphada Cherdchamadol; Pitinan Kawachart;
Open Access
  • Published: 01 Jan 2013
Abstract
The budget hotels in Thailand are likely to grow by the growth of low cost airline. Since cheaper airline ticket, middle management employees and their families including tourists travel more and more. Other than that, budget hotel business requires low investment but good return. Not surprisingly, the giant public company in Thailand hotel business, CENTEL, has been planned to expand new brand of 2 star hotel chain to serve the number of increasing travelers for AEC in 2015. However, IBIS Bangkok, there still wonders that ecotangible is the factor which significantly impact on customer satisfaction or not.Consequently, This paper proposes and tests a framework ...
Subjects
free text keywords: jel:R3
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