publication . Article . 2012

Proton: Its rise, Fall, and Future Prospects

Jane Terpstra Tong; Robert H. Terpstra; Ngat-Chin Eunice Lim;
Open Access
  • Published: 01 Jan 2012 Journal: Asian Case Research Journal, volume 16, issue 2, pages 347-377
<jats:p> This case focuses on the challenges faced by a Malaysian state-owned automobile manufacturer, Proton. In so doing, it exemplifies the political context in which businesses, both domestic and foreign, operate in Malaysia. What makes Proton unique is its origin as the brainchild of Tun Dr. Mahathir bin Mohammad, Malaysia's fourth Prime Minister. Mahathir was one of the longest-serving leaders in Asia when he resigned in 2003. Over his 22-year reign, Mahathir and his government made several fundamental changes to Malaysia's institutions and his legacy is still reflected in the current social, political and economic institutions. One of the more controversi...
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free text keywords: General Business, Management and Accounting, Economics, Joint venture, Institutional economics, China, Market economy, Automotive industry, business.industry, business, Economy, Domestic market, Politics, Government, International market
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