Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

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Teck H. Ho; Christopher S. Tang;
  • Journal: Management Science,volume 50,issue 4 April,pages429-430
  • Related identifiers: doi: 10.1287/mnsc.1030.0171
  • Subject: marketing and operations interface, cross-functional coordination, supply chain management, competition

This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in ... View more
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