PERSONAL VERSUS MASS COMMUNICATION
- Journal: Revista Tinerior Economisti(The Young Economists Journal),volume 1,issue 8 April,pages105-110
- Subject: advertising, personal selling, communication, tool.
- jel: jel:M37 | jel:M00
From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus adverti... View more