PERSONAL VERSUS MASS COMMUNICATION

Article OPEN
Girboveanu Sorina;
(2007)
  • Journal: Revista Tinerior Economisti(The Young Economists Journal),volume 1,issue 8 April,pages105-110
  • Subject: advertising, personal selling, communication, tool.
    • jel: jel:M37 | jel:M00
    acm: TheoryofComputation_MISCELLANEOUS

From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus adverti... View more
  • References (2)

    1. Darmon, R., Laroche, M.

    2. Westphalen, M. d'entreprise, Dunod, Paris, 2004 Mercator - théorie et pratique du marketing, Dunod, Paris, 2006 Marketing Management - Analysis, Planning, Implementation and Control, Prentice Hall Canada Inc. Scarborough, Ontario, 1998 Contemporary Advertising, Irwin, Illionois, 1994

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