JSC “ALFA-BANK” marketing policy. problems and perspectives
Kirillov, A.; Kuznetcova, E.; Martirosian, M.;
- Journal: Marketing MBA.Marketing management firms.,volume 2,issue 7
- Subject: bank marketing problems; marketing policy; bank marketing perspectives of development.
- jel: jel:M31
The article is devoted to the results of JSC “Alfa-Bank” consumers’ segmentation and the following complex marketing research. The article suggests the ways of the bank’s marketing policy improvement.