JSC “ALFA-BANK” marketing policy. problems and perspectives

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Kirillov, A.; Kuznetcova, E.; Martirosian, M.;
  • Journal: Marketing MBA.Marketing management firms.,volume 2,issue 7
  • Subject: bank marketing problems; marketing policy; bank marketing perspectives of development.
    • jel: jel:M31

The article is devoted to the results of JSC “Alfa-Bank” consumers’ segmentation and the following complex marketing research. The article suggests the ways of the bank’s marketing policy improvement.
  • References (1)

    Federal Act on the Protection of Competition of 18.07.2009 № 181-FZ. - Access from the background of the legal system "Consultant. VersiyaProf."

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