publication . Preprint . 2013

Organizational choices and financial performance: the case of company-owned stores, franchisee-owned stores and stores-within-a-store among French fashion retailers

Paul Amadieu; Karine Picot-Coupey; Jean-Laurent Viviani;
Open Access
  • Published: 01 Nov 2013
This paper deals with the governance and financial performance issues in the context of French Fashion retail companies. In this study, we analyze the influence of the organizational choices on the financial performance at the network level. We consider three forms used in isolation (company-owned stores, franchisee-owned stores and stores-within-a-store), three dually-organized forms (dual forms mixing two of the three forms) as well as a combined form associating the three ones. We study a sample of mostly privately-held French retail companies from the fashion sector (n= 170), using two criteria of performance - profit margin ratio and return on assets. The r...
free text keywords: Organizational form, financial performance, plural form, combined form, store-within-a-store, franchised store, company-owned store

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