publication . Other literature type . Preprint . 2013

An Analysis of Wine Consumption Trends and Food-Related Expenditures in Japan

Omura, Makiko; Sakurai, Yuka; Ebihara, Kensuke; Omura, Makiko; Sakurai, Yuka; Ebihara, Kensuke;
English
  • Published: 01 Oct 2013
  • Publisher: Unknown
Abstract
This paper attempts to understand the mechanism of an upward trend in wine consumption in Japan by analysing its trend and possible correlations with food-related consumptions. Through the panel and time-series analyses of wine consumption and food-item expenditures, and of wine consumption and food-service industry sales, we investigate whether wine consumption is correlated with food westernization in Japan and whether wine is gaining its steady place in daily life of Japanese. Although not robust, we find supportive evidences for both, particularly for the second one. While on-premise consumption, in particular at reasonably priced diners, is estimated to be ...
Subjects
free text keywords: wine, food expenditure, westernisation, food service industry, time-series/panel analysis, Japan, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, L89, Q11,, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, wine, food expenditure, westernisation, food service industry, time-series/panel analysis, Japan
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