publication . Preprint . 2008

Internal preference mapping of cured ham with consumer's segmentation in Spain

Resano, H.; Sanjuan, Ana Isabel;
Open Access
  • Published: 01 Jan 2008
Abstract
The overall acceptability of 202 consumers has been analysed by ANOVA, multiple means comparison, cluster analysis and internal preference mapping (MDPREF). Three clusters are found with different preference criteria. These clusters can also be characterized according to actual purchase behaviour, declared consumption habits and sociodemographic characteristics. This study demonstrates the importance for the agro-food industry of examining consumers’ individual preferences as well as average ones, to obtain relevant information including not only the consumers’ preference trends, but also the most suitable segment to target a new product. In this way, the MDPREF...
Subjects
free text keywords: internal preference mapping, acceptability, cluster analysis, Demand and Price Analysis,

Schlich P (1995). Preference mapping: relating consumer preferences to sensory or instrumental measurements. In "Bioflavour'95: analysis/precursor studies/biotechnology" (P Etiévant and P Schreier, eds.). INRA Editions, Versailles, France. [OpenAIRE]

Rousset S and Martin, J-F (2001). An effective hedonic analysis tool: weak/strong points. Journal of Sensory Studies 16, 643-661 Pham AM, Schilling MW, Mikel WB, Coggins PC, Martin JM, Williams JB and Yoon Y (2007). Relationships between sensory descriptors, consumer acceptability and volatile flavor compounds of American dry-cured ham. In "60th Annual Reciprocal Meat Conference", Brookings, South Dakota.

Lange C, Martin C, Chabanet C, Combris P and Issanchou S (2002).

Impact of the information provided to consumers on their willingness to pay for Champagne: comparison with hedonic scores. Food Quality and Preference 13 (7-8), 597-608 Noussair C, Robin S and Ruffieux B (2004). Revealing consumers' willingness-to-pay: a comparison of the BDM mechanism and the Vickrey auction. Journal of Economic Psychology 25 (6), 725-741 Poole ND, Martínez-Carrasco L and Vidal-Giménez F (2007).

Quality perceptions under evolving information conditions: Implications for diet, health and consumer satisfaction. Food Policy 32, 175-188

Any information missing or wrong?Report an Issue