publication . Article . 2014

Impact of the internet on consumers

Mihaela BADEA; Bogdan PÎRVULESCU;
Open Access
  • Published: 01 Jan 2014 Journal: Sibiu Alma Mater University Journals ? Series A. Economic Sciences, volume 7, issue 1 April, pages 77-81
Abstract
The main purpose of this study is to show the current opportunities, prospects and the impact of the Internet on the consumer. This will be achieved by comparing the behaviour of the British consumer and the Romanian consumer and the changes that appeared under the influence of the Internet. Among the actions undertaken by the Internet marketing, which deals with the promotion of products at a certain price, a concept that has become significant in recent years, there is the placement of products, namely the distribution of products, which led to an increased number of online shoppers. Our country borrowed this attitude from the developed countries in Europe. To...
Subjects
free text keywords: internet, technological revolution, behaviour., jel:M31

Badea Mihaela., 2012, Comportamentul consumatorului (Consumer Behavior), University of Piteşti Publishing House.

Michael Papuc, 2000, Multimedia Business, Ed was, Bucharest.

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