publication . Article . 1992

the normative impact of consumer price expectations for multiple brands on consumer purchase behavior

Aradhna Krishna;
Open Access
  • Published: 01 Jan 1992 Journal: Marketing Science, volume 11, pages 266-286 (issn: 0732-2399, eissn: 1526-548X, Copyright policy)
  • Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
Abstract
Empirical research indicates that some consumers form price expectations which may impact their purchase behavior. While literature in operations research has built purchase policy models incorporating uncertain price expectations, these models have been built for commodities. Consumers face an environment with multiple brands. In this paper, we develop a model that incorporates consumer preferences and price expectations for multiple brands as determinants of normative consumer purchase behavior. The model demonstrates how commodity purchase policy models recognizing price uncertainty can be adapted to the study of multi-brand markets. The model is used to anal...
Subjects
free text keywords: price expectations, stockpiling, inventory models, decision making under uncertainty, Marketing, Business and International Management, Normative, Empirical research, Market simulation, Holding cost, Price promotion, Commodity, Economics, Purchase order, Microeconomics
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publication . Article . 1992

the normative impact of consumer price expectations for multiple brands on consumer purchase behavior

Aradhna Krishna;