publication . Article . 2013

PREDICTORS AND OUTCOMES OF SPORT EVENT EXPERIENTIAL VALUE: INSIGHTS FROM FORMULA ONE PETRONAS MALAYSIA GRAND PRIX

Rosidah Musa; Rezian-na Muhammad Kassim;
Open Access
  • Published: 01 Jan 2013 Journal: International Journal of Management and Marketing Research, volume 6, issue 1, pages 107-120
Abstract
Value creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising wow moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as the tool for differentiation strategy. Quality products and services are no longer sufficient for business sustainability, for customers need to bestow upon with satisfactory experiences that they valued. Research stream on experiential value is sparse; hence, this paper aims to fill the void by conducting an empirical investigation on predictors of sport event experiential value and in turn, assessing its impacts on total e...
Subjects
free text keywords: Experiential value, Formula 1, Involvement, Sport Orientation, jel:M3, jel:M30, jel:M31
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