The Role of Cognitive Effort in Framing Effects

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Krzysztof Przybyszewski; Dorota Rutkowska;
(2013)
  • Subject: framing effects, effortful processing, effortless processing

Framing effects are a common bias in people making risky decisions. The account for this bias is found in the loss aversion derived from Prospect Theory. Most often in the decision making literature this is the effortful processes that are claimed to reduce framing effe... View more
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