Affinity Programs and the Real Estate Brokerage Industry
G Stacy Sirmans; David A. Macpherson;
Journal: Journal of Real Estate Research,volume 22,issue 3,pages337-352
This study surveys active real estate brokers obtaining information on involvement in affinity programs and referral/relocation networks. Some results regarding affinity involvement are: (a) 13% of respondents reported affinity affilliations, 75% reported no affiliation... View more
1 For a more detailed discussion of affinity relationships, see 1997 Real Estate Brokerage Industry Practices: Affinity and Referral / Relocation Relationships prepared for the Affinity and Relocation Working Group Business Issues Committee of the National Association of Realtors, April 1998.