Affinity Programs and the Real Estate Brokerage Industry

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G Stacy Sirmans; David A. Macpherson;
(2001)
  • Journal: Journal of Real Estate Research,volume 22,issue 3,pages337-352
  • Subject:
    • jel: jel:L85

This study surveys active real estate brokers obtaining information on involvement in affinity programs and referral/relocation networks. Some results regarding affinity involvement are: (a) 13% of respondents reported affinity affilliations, 75% reported no affiliation... View more
  • References (1)

    1 For a more detailed discussion of affinity relationships, see 1997 Real Estate Brokerage Industry Practices: Affinity and Referral / Relocation Relationships prepared for the Affinity and Relocation Working Group Business Issues Committee of the National Association of Realtors, April 1998.

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