publication . Article . 2001

Affinity Programs and the Real Estate Brokerage Industry

G Stacy Sirmans; David A. Macpherson;
Open Access
  • Published: 01 Jan 2001 Journal: Journal of Real Estate Research, volume 22, issue 3, pages 337-352
Abstract
This study surveys active real estate brokers obtaining information on involvement in affinity programs and referral/relocation networks. Some results regarding affinity involvement are: (a) 13% of respondents reported affinity affilliations, 75% reported no affiliations, and 12% indicated plans to become involved within the next year; (b) about half having affinity affiliations were involved with 2-4 groups; (c) affinity relationships were most often with membership organizations, corporations, and professional organizations; (d) the primary affinity benefits provided were commission reductions, special mortgage packages, and discounted closing services; (e) 38...
Subjects
free text keywords: jel:L85

1 For a more detailed discussion of affinity relationships, see 1997 Real Estate Brokerage Industry Practices: Affinity and Referral / Relocation Relationships prepared for the Affinity and Relocation Working Group Business Issues Committee of the National Association of Realtors, April 1998.

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