publication . Article . 2011

Consumer Behavior Determined by Social Classes

ªerban Comãnescu Adrian; Muhcinã Silvia;
Open Access
  • Published: 01 Jan 2011
Abstract
Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which business decisions are adapted to the consumer expectations.
Subjects
free text keywords: consumers, marketers, social classes, jel:M31

• Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

• Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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