Consumer Behavior Determined by Social Classes

Article OPEN
ªerban Comãnescu Adrian; Muhcinã Silvia;
(2011)
  • Subject: consumers, marketers, social classes
    • jel: jel:M31

Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but onl... View more
  • References (2)

    • Professor, PhD. Maurice Chenevoy, Directeur de l' Institute Universitaire Profesionalise, Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

    • Professor, PhD. Jacky Mathonnat, Vice Recteur de L'Universite D'Auvergne, Clermont 1, Clermont - Ferrand, France;

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