Do Tobacco Bans Harm the Advertising Industry?Preprint OPEN
Tom Coupe; Olena Gnezdilova; (2008)
Subject: Tobacco advertising ban
mesheuropmc: health care economics and organizations
We use panel data on advertising expenditures to check the influence of tobacco advertising bans on the advertising industry. We find no clear evidence of a negative effect of tobacco bans on total per capita advertising expenditures.