Do Tobacco Bans Harm the Advertising Industry?

Preprint OPEN
Tom Coupe; Olena Gnezdilova;
  • Subject: Tobacco advertising ban
    • jel: jel:H83
    mesheuropmc: health care economics and organizations

We use panel data on advertising expenditures to check the influence of tobacco advertising bans on the advertising industry. We find no clear evidence of a negative effect of tobacco bans on total per capita advertising expenditures.
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