publication . Preprint . 2008

Do Tobacco Bans Harm the Advertising Industry?

Tom Coupe; Olena Gnezdilova;
Open Access
  • Published: 01 Jan 2008
We use panel data on advertising expenditures to check the influence of tobacco advertising bans on the advertising industry. We find no clear evidence of a negative effect of tobacco bans on total per capita advertising expenditures.
Medical Subject Headings: health care economics and organizations
free text keywords: Tobacco advertising ban, jel:H83

Chaloupka F., Saffer H., 2000. Tobacco Advertising: Economic Theory and International Evidence. Journal of Health Economics, 19: 6, pp. 1117 - 1137

Connolly J., 2000. The Politics of Tobacco Advertising. Thorax, 57(Suppl II), ii64-ii68

European Parliament, 2002. Public Hearing on Tobacco Advertising and Sponsorship. Brussels: European Parliament Available from: //EP//TEXT+PRESS+NR-20020416-1+0+DOC+XML+V0//EN#SECTION1

Harper T., 2001. Marketing Life after Advertising Ban. Tobacco Control, Volume 10, pp. 196-197.

Health and Consumer Protection Directorate - General, 2000. Frequently Asked Questions on Tobacco Advertising in the EU. Brussels: Health and Consumer Protection Directorate - General, Press release from October 5, 2000.

Innova Capital, 1999. We are Interested in Polish Media. Puls Biznesu, 1999-12-10

O'Donovan B., Rae D., Grimes A., 2000. Determinants of Advertising Expenditures: Aggregate and Cross-Media Evidence. International Journal of Advertising, Volume 19(3), pp.317-334

Novodey A, 2006. Рекламу сбрасывают со щитов. Kommersant-Ukraine [online], issue # 211 (November 23). Available at.

Picard R.G., 2001. Effects of Recessions on Advertising Expenditures: An Exploratory Study of Economic Downturns in Nine Developed Nations. Journal of Media Economics, Volume 14, No. 1, pp. 1-14

Wooldridge J.M., 2002. Econometric Analysis of Cross Section and Panel Data. Cambridge, MA: MIT Press.

Any information missing or wrong?Report an Issue