publication . Article . 2012

A Theory on Fashion Consumption

Fang Ma; Huijing Shi; Lihua Chen; Yiping Luo;
Open Access
  • Published: 01 Jan 2012 Journal: Journal of Management and Strategy, volume 3, issue 4 November, pages 84-92
Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom-up fashion consumption have been found consistent with the consumer behavior in the China¡¯s fashion consumer market and the trend of such behavior keeps growing. Therefore, it is necessary to carry out a study on fashion consumption to meet the needs of the development of real life and fashion consumption. Firstly, we describe the content of fashion consumption, discuss the connotation and main features of fashion and analyze the relationship among fashion, innovation, classic and prevalence; namely, innovation is the pioneer of fashion while the clas...
acm: ComputerSystemsOrganization_MISCELLANEOUS
free text keywords: Fashion, Consumption, Innovation, Prevalence
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