How Much is E-Commerce Worth to Rural Businesses?

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Watson, Susan; Nwoha, Ogbonnaya John; Kennedy, Gary A.; Rea, Kenneth;
  • Subject: Research and Development/Tech Change/Emerging Technologies,
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

The probability of a business paying for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce, technological expertise, and knowledge of e-commerce opportunities and limitations. Results allow for the assignment of probabilities... View more
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