Effect of branding Gulf oysters on consumers willingness to pay

Preprint OPEN
Acquah, Sarah; Petrolia, Daniel;
(2014)
  • Subject: branding, choice experiment, marketing, oyster attributes, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Marketing,

Using a choice experiment this study found that raw oyster consumers are more likely to buy oysters harvested from their region over those harvested outside the region. Consumers are more likely to buy wild-caught oysters over cultivated oysters. Non-Gulf consumers are ... View more
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