The Dynamic Pricing of Next Generation Consumer Durables

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Barry L. Bayus;
  • Journal: Marketing Science, volume 11, issue 3, pages 251-265
  • Related identifiers: doi: 10.1287/mksc.11.3.251
  • Subject: installed base, replacement behavior, technology substitution

Learning curve effects, aspects of consumer demand models (e.g., reservation price distributions, intertemporal utility maximizing behavior), and competitive activity are reasons which have been offered to explain why prices of new durables decline over time. This paper... View more
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