ADVERTISING IN RELATION TO EXTERNAL COMMERCE ACTIVITIES

Article OPEN
Laurentiu Radu;
(2011)
  • Journal: Annals of Computational Economics,volume 1,issue 39,pages239-243
  • Subject: advertising, marketing strategy, marketing add
    • jel: jel:M37 | jel:F13

This thesis presents the concept of advertising, its types and its use for promoting commercial enterprises. Advertising is regarded as a nonpersonal communication technique which implies the conveying of a persuasive message through mass-media, with the purpose of incr... View more
  • References (6)

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