publication . Article . 2013

A Comparative Investigation between Indonesia and South Korea

Aries Susanto; Hangjung Zo; Andrew P. Ciganek; Hwansoo Lee;
Open Access
  • Published: 01 Jan 2013 Journal: Journal of Global Information Management (JGIM), volume 21, issue 2 April, pages 72-95
Abstract
<jats:p>Internet banking is a prominent example of Internet-based applications. Previous research has found that satisfaction, trust, commitment, and loyalty are important factors for Internet banking success. Resistance to adopt Internet banking is often attributed to the role of trust, security, and privacy in e-commerce systems. This study proposes a framework to examine behaviors toward Internet banking services in Indonesia and South Korea. A research model was empirically tested with data captured in a large-scale study. The results show that Indonesians’ use of Internet banking is strongly influenced by perceived security, while Koreans use of Internet ba...
Subjects
free text keywords: Management Science and Operations Research, Strategy and Management, Business and International Management, Information Systems and Management, Computer Science Applications, The Internet, business.industry, business, Loyalty, media_common.quotation_subject, media_common, Advertising, Research model, User satisfaction, Marketing
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