DEVELOPMENT OF THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY IN TRADE UNDER CONDITIONS OF MARKET GLOBALISATION

Preprint OPEN
Svetlana Sokolov Mladenovic, Djordje Cuzovic,;
(2015)
  • Subject: corporate social responsibility, globalisation, marketing, trade policy
    • jel: jel:L80 | jel:M21

Under contemporary business conditions, market globalisation has become inevitable. Such relationships on the market make trade companies use different means to acquire and maintain long-term competitive advantage. One of them is the concept of corporate social responsi... View more
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