Marketing management capabilities and price setting: An empirical analysis in the EU traditional food sector

Preprint OPEN
Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura;
(2009)
  • Subject: traditional food products, marketing capabilities, ordinal regression model., Marketing,

In the EU, small and medium sized enterprises (SMEs), which constitute the majority of firms in the food industry, are fighting for survival as they face growing market competition from large firms (Knight, 2000). On the other hand, market opportunities for SMEs are con... View more
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