HE SCIENTIFIC CONTENT OF MANAGEMENT MARKETING AND MARKETING MANAGEMENT

Article OPEN
PAPUC, Mihai; SMEDESCU, Ion;
(2012)
  • Journal: Holistic Marketing Management,volume 2,issue 1 5,pages12-15
  • Subject: management, marketing, management marketing, marketing management, managerial marketing
    • jel: jel:M31

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual de... View more
  • References (11)
    11 references, page 1 of 2

    [1]. Ansoff H. I.- Implanting Strategic Management, Prentice-Hall International, Englewood Cliffs, New Jersey, 1984;

    [2]. Florescu C. (coordinator) - Marketing, Editor Marketer-Grup Academic de Marketing şi Management, Bucureşti, 1992;

    [3]. Florescu C., Mâlcomete P., Pop Al. N. - Marketing. Dicţionar explicativ, Editura Economică, Bucureşti, 2003;

    [4]. Kotler Ph. - Managementul marketingului (translation), Editura Teora, Bucureşti, 2007;

    [5]. Kotler Ph., Saunders J., Armstrong G., Wong V. - Principiile marketingului (translation), Editura Teora, Bucureşti, 2008;

    [6]. Niculescu O., Verboncu I. - Management, ediţia a II a, Editura Economică, Bucureşti, 1999;

    [7]. Olteanu V. - Management Marketing: o provocare ştiinţifică, Editura Ecomar, Bucureşti, 2002;

    [8]. Papuc M. - Marketing, Editura Era, Bucureşti, 2000;

    [9]. Purcărea Th., Franc V.I. - Marketing-evoluţii, experienţe, dezvoltări conceptuale, Editura Expert, Bucureşti, 2000;

    [10]. Thomas M. - Manual de marketing (translation), Editura Codecs, Bucureşti, 1998.

  • Related Organizations (1)
  • Metrics
Share - Bookmark