publication . Article . 2000

The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines

Eric T. Bradlow; David C. Schmittlein;
Open Access
  • Published: 01 Jan 2000 Journal: Marketing Science, volume 19, issue 1 June, pages 43-62
Abstract
This research examines the ability of six popular Web search engines, individually and collectively, to locate Web pages containing common marketing/management phrases. We propose and validate a model for search engine performance that is able to represent key patterns of coverage and overlap among the engines. The model enables us to estimate the typical additional benefit of using multiple search engines, depending on the particular set of engines being considered. It also provides an estimate of the number of relevant Web pages found by any of the engines. For a typical marketing/management phrase we estimate that the “best” search engine locates about 50% of...
Subjects
free text keywords: Capture/Recapture, Hierarchical Bayes, Marketing Information, Probability Models, World Wide Web
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