The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines

Article OPEN
Eric T. Bradlow; David C. Schmittlein;
  • Journal: Marketing Science,volume 19,issue 1 June,pages43-62
  • Related identifiers: doi: 10.1287/mksc.
  • Subject: Capture/Recapture, Hierarchical Bayes, Marketing Information, Probability Models, World Wide Web

This research examines the ability of six popular Web search engines, individually and collectively, to locate Web pages containing common marketing/management phrases. We propose and validate a model for search engine performance that is able to represent key patterns ... View more
Share - Bookmark