Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions

Article OPEN
Polychronidou Persefoni; Valsamidis Stavros; Florou Giannoula; Karasavvoglou Anastasios;
(2011)
  • Journal: Scientific Bulletin - Economic Sciences,volume 10,issue 2,pages11-23
  • Subject: e-commerce, women, Balkan regions, Baltic regions, data analysis
    • jel: jel:D12 | jel:O52

Nowadays, more and more consumers prefer to make their shopping via Internet. Researchers wish to study the e-commerce behaviour and the factors influencing consumer’s attitude while shopping on line. This paper investigates the differences and similarities of women’s b... View more
  • References (15)
    15 references, page 1 of 2

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