Profiling Consumer Trend-setters in the Canadian Healthy-foods Market

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West, Gale E.; Larue, Bruno;
(2004)
  • Subject: Consumer/Household Economics, Health Economics and Policy, Marketing,
    mesheuropmc: digestive, oral, and skin physiology

The agri-food industry faces new challenges as consumer demand for new, healthier foods increases. Media headlines frequently mention health benefits from certain foods and food components, and consumers are more health conscious because they are aging. They realize the... View more
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