publication . Article . 2011

Ford Motor Company's Global Electrification Strategy

Ellen Hughes-Cromwick;
Open Access
  • Published: 01 Jan 2011 Journal: Business Economics, volume 46, issue 3 September, pages 167-170
Abstract
Ford Motor Company has developed global platforms for its vehicles, including hybrid electric vehicles and forthcoming battery-electric and plug-in hybrids. Providing electrification technologies is a key element of Ford's broader strategy of producing vehicles that have improved fuel economy and reduced greenhouse emissions. The breadth of this effort—across a range of vehicle types—is unique in the automotive industry. Of particular importance is using the same vehicle platforms for electrified vehicles as for conventionally fueled vehicles in Ford's global strategy. Infrastructure development is a key element in the success of plug-in hybrid and battery elect...
Subjects
free text keywords: Economics and Econometrics, Business and International Management, Sustainability, Green vehicle, Greenhouse gas, Government incentives for plug-in electric vehicles, Automotive engineering, Economics, Global strategy, Electrification, Operations management, Automotive industry, business.industry, business, Economic policy
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publication . Article . 2011

Ford Motor Company's Global Electrification Strategy

Ellen Hughes-Cromwick;