A CRITICAL NEEDS PLAN FOR GENERAL MOTORS: A CULTURAL PLURALISM APPROACH
Gregory W. Goussak
Jon K. Webber
Elliot M. Ser
Review of Business and Finance Studies,
Leadership, Cultural Pluralism, Organizational Behavior
The purpose of this paper is to create a critical needs plan for General Motors Corporation in the 21st century. General Motors (GM), once the most dominant manufacturer in the automotive industry, finds itself in financial crisis with a Chapter 11 bankruptcy and a nece...