A CRITICAL NEEDS PLAN FOR GENERAL MOTORS: A CULTURAL PLURALISM APPROACH

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Gregory W. Goussak ; Jon K. Webber ; Elliot M. Ser (2012)
  • Journal: Review of Business and Finance Studies, volume 3, issue 2, pages 45-53
  • Subject: Leadership, Cultural Pluralism, Organizational Behavior
    • jel: jel:M1

The purpose of this paper is to create a critical needs plan for General Motors Corporation in the 21st century. General Motors (GM), once the most dominant manufacturer in the automotive industry, finds itself in financial crisis with a Chapter 11 bankruptcy and a nece... View more
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