publication . Article . 2012

A CRITICAL NEEDS PLAN FOR GENERAL MOTORS: A CULTURAL PLURALISM APPROACH

Gregory W. Goussak; Jon K. Webber; Elliot M. Ser;
Open Access
  • Published: 01 Jan 2012 Journal: Review of Business and Finance Studies, volume 3, issue 2, pages 45-53
Abstract
The purpose of this paper is to create a critical needs plan for General Motors Corporation in the 21st century. General Motors (GM), once the most dominant manufacturer in the automotive industry, finds itself in financial crisis with a Chapter 11 bankruptcy and a necessary government infusion of capital. The foundation of this paper applies the Supportive Model as an effective strategy for creating a new corporate culture and focusing GM as a competitive manufacturer in the global automotive industry. The basis of this critical needs plan focuses on more than managerial or financial influence, but a cultural change including corporate ethics, corporate social ...
Subjects
free text keywords: Leadership, Cultural Pluralism, Organizational Behavior, jel:M1
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